You have now created 16 different marks in various conceptual and physical form. Now expand upon one of those representations to create a brand.
More specifically, a food truck brand.
SAY WHAT!?
Food trucks are a huge trend in the casual food market. They can set up anywhere and have very low overhead. How can you make your food truck stand out from the other food trucks and sometimes trucks merely 5 feet away from each other?
Using the animal and techniques that you have been working with how will this influence the name of your company? The type of food you will be offering and the visuals you will use to create the brand.
DELIVERABLES
- Logo: One final logo on a 6x6 flush trimmed on bristol board
(uses icon of animal in some way along with name of company)
- Designed Food Truck: Each side (elevation drawing provided)
- Identity: 2 peoples Business cards (1 could be company card)
- 2 Applications: 1 application must be a menu of some sorts. Sizes, ideas open.
Second application can be anything that makes sense with your company: a way to promote them as in ad campaign or brochure, a way to help their business as in phone app, or even packaging for food and to-go items. ANYTHING.
ELEVATION
The AI files for the food truck elevations can be found in my CARPENTER folder on the server with the VisCon_2011 Project 01 folders titled: FoodTruckWrapTemplate
FOOD TRUCK FILE
Download the working AI & PDF of the food truck here:
http://www.yousendit.com/download/TEhYQ1ZrNXZkMnR3SGNUQw
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